Jessica Simpson is smarter than we think she is. (Is she?)

The pop starlet turned movie star turned QB-dating vixen has launched her very own light beer, entitled: Stampede Light Plus.

The beer was started by a fitness expert and former A-B marketing employee, Lawrence Schwartz, and formulated by none other than the man who created Miller Lite way back in 1967.

The start-up, the Stampede Brewing Co,. was looking for a global icon that represented its core values: healthy living, individuality, and personal responsibility. Jessica Simpson, an entrepreneur in her own right, was the obvious choice. “Jessica is America’s sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence, and her obvious physical fitness,” said Schwartz.

Well, if they were looking for some visibility over at the Stampede, they’ve certainly got it now. It appears as though they’ve signed on Jessica Simpson for the forseeable future - and as long as she continues to churn out hit records and stay visible, the beer should be able to do the same.

Does this mean that by drinking Stampede, girls like Simpson will suddenly be interested in you?

Not in the least, Cowboy, you’d best only be drinking this if you think it’s tasty.

Jessica Simpson Lends Healthy Image for Smart Drinking Campaign [Stampede Beer Press Release]